C2Arts Member Mary Vradelis, and co-author Jyoti Bachani, wrote Strategy Making In Nonprofit Organizations: A Model and Case Studies to help the leaders of nonprofit organizations. Nonprofit organizations need strategies to be effective, but the available tools for making strategy were developed primarily for the for-profit sector.
The strategy-making model modifies the business practices of Strategy-Structure-Systems for the nonprofit context with a focus on Purpose- Processes-People that is more suitable to meet their unique challenges.
In this book, nonprofit leaders will find better ways to articulate the challenges that their organizations face and build stronger partnerships with business leaders, board members, donors and employees.
Market and Customer Plans … Sales Strategies ...
Collaborative Partnership Development….Integrated Marketing/Communications
As a senior marketing and communication executive, I have had the privilege to work in both non-profit arts and commercial entertainment industry having developed a variety of marketing and sales programs that lead each institution into the next important stage of development. I deliver strong and measurable results, meeting the many challenges presented.
With a unique blend of creative, strategic, marketing, smart business prowess and entrepreneurial talents, I can provide options and solutions designed to address your organization's current needs, goals and resources.
Conflo Services, Inc – Brand Development and Brand Identity
Early Alert Canines – (Diabetic Alert Dogs) – Organizational Development
San Francisco Gay Men’s Chorus - Marketing (Interim Executive Director 10/12 – 3/31)
New Conservatory Theatre Center – Rebranding and Marketing/Sales Strategy
Wells Fargo Center for the Arts - Marketing Consultant
WomenSing – Marketing Consultant
Arts & Business Council of Greater Phoenix
Blue Man Group Las Vegas
Bluewater Environmental Services, Inc.
Certified Blue Recycling
Earth Tones Mulch
Coyote Point Museum for Environmental Education (CuriOdessy)
Lamplighters Music Theatre
Mesa Arts Center/City of Mesa
Phoenix Storm Rugby Football Club